The Secret Millionaire vs Jacques Cousteau
Two colleagues of mine, Ryann Miller and Caity Craver — both from DonorTrends and both a generation younger — recently shared with me this email exchange they had. The topic: TV "reality shows" based...
View ArticleSlumdog Millionaire
I just got around to seeing Slumdog Millionaire last weekend, and was left feeling pretty miserable about the lives of children in India. So I was pleased to receive this press release today from...
View ArticleTwittering Away
To every fad there is a season … churn, churn, churn! Marketing maven Seth Godin seems to think Twitter has a short shelf life, citing this report from Nielsen Online that the churn rate on the service...
View ArticleOnline Video Inspiration from Tufts
The NY Times had an interesting article yesterday on how Tufts University was inviting applicants for admission to submit YouTube videos as part of their applications. Great idea! While enterprising...
View ArticleMemorable Marketing
I just really enjoyed these two articles … so bear with me … I’m sharing them. Both relate to memorable, durable marketing. Easy lifting for Monday. The first reports on a survey conducted for Forbes...
View ArticleDonor Insights From Fenton Communications
Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of...
View ArticleWould Your Nonprofit Have The Guts?
To produce this PSA? A few days ago I asked for advice on how to make a nonprofit sexy (since this is advice experts give us on marketing to Boomers). Maybe this isn’t a bad example from the American...
View ArticleCheck Out MTV Act
MTV has launched MTV Act as a vehicle to encourage younger music fans to engage in social causes. Here’s what MTV says: “What Act is really about is you. Seriously. Every campaign we’ve launched and...
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Feeding America’s Online Video Campaign
Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The organization has created a high quality video platform that food...
View ArticleHappy Birthday Willie!
Last week I was critical of an Oxfam video featuring crowdsourced video content. Actually, I love the idea of sourcing content (of all kinds, for that matter) from donors, volunteers and especially the...
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